Currys Launches Month-Long Black Friday Sale 2025 with Record Low Prices on TVs, Consoles and Appliances

Currys didn’t just kick off its Black Friday sale — it rewrote the rulebook. Starting 29 October 2025, four weeks before the traditional Black Friday date, the UK’s largest electronics retailer unleashed a month-long avalanche of discounts on everything from gaming consoles to air fryers, stretching all the way to Cyber Monday on 1 December 2025. The move isn’t just aggressive — it’s strategic. With prices already hitting record lows, and a price-match guarantee that could save shoppers hundreds, Currys is betting that early birds won’t just get the worm — they’ll get the whole damn nest.

Record-Breaking Deals Across Key Categories

According to TechRadar’s expert testing team, the standout deals are hard to ignore. The Ninja Foodi Max Dual Zone Air Fryer, a bestseller with its 9.5L dual-drawer setup and six cooking modes, has dropped from £229.99 to £158 — the lowest price ever recorded in the UK. Meanwhile, the PlayStation 5 Pro + EA Sports FC 26 Bundle is now £599, a £100 cut from its original £699 price. TechRadar called it "the cheapest price you’ll find for the PlayStation 5 at any UK retailer, and arguably its lowest ever price."

Other verified savings include:

• Ninja Double Stack XL Air Fryer: £269.99 → £188
• PerfectDraft Pro: £399 → £288
• Samsung The Frame Pro 65in (QE65LS03FW): £1,999 → £1,499 (a £500 discount, the lowest seen so far, according to The Independent)
• Daewoo 8L Air Fryer: £88.99 → £59.99
• Oura Ring 4: £349 → £249

Currys has also quietly added new deals mid-sale, including Sage coffee machines, LG OLED TVs, and Dyson hair care products — a tactic designed to keep shoppers checking back. "It’s a big one if you’re shopping for TVs, laptops, appliances, headphones or games consoles," said a TechRadar sales analyst.

The Price Guarantee That Changes Everything

Here’s the twist: Currys isn’t just offering low prices — it’s guaranteeing you won’t miss a better one. If you buy a qualifying item between 29 October and 18 November 2025, and the price drops before 2 December 2025, Currys will refund the difference — if you register your purchase on their website by 25 November 2025.

This isn’t just customer service. It’s a psychological masterstroke. Which? magazine called it "good news for those who worry they won’t get the best deal by shopping early." But here’s the catch: you have to act. No automatic refunds. No passive savings. You must log in, find your order, and click "register for price match." Miss that deadline, and you’re out of luck.

Currys also makes it clear you can legally return an item within 14 days of purchase and re-buy it at the lower price — a loophole some savvy shoppers are already exploiting. "It’s a legal right," the website states bluntly. "Just return the item and buy it again at the lower price."

Delivery, Returns, and the Fine Print

Delivery options are layered, with costs varying by item size and timing. Small items under £40 cost £3.99 for standard delivery — but free if you spend over £40. Need it tomorrow? Weekday next-day delivery is £9.99. Weekend slots? £6.99 for all-day, £10.99 for timed.

Large items like TVs and fridges start at £20 for standard delivery, jumping to £35 for timed slots. Next-day delivery for big-ticket items begins at £30. All orders can be picked up in-store same-day — a major convenience for last-minute shoppers.

Refunds are straightforward: 14 days for online purchases, 7 days for in-store. Payment methods include VISA, Mastercard, American Express, and PayPal. Currys’ 1-year manufacturer guarantee remains unchanged, but the real value here is the confidence it gives buyers: if you wait, you might pay more. If you buy now, you’re protected.

Why This Sale Feels Different

Last year, Currys started its Black Friday sale on 1 November 2024. This year, it moved up by two weeks — a signal that the retail calendar is no longer bound by tradition. Black Friday is no longer a single day. It’s a 34-day shopping window, from 29 October to 1 December.

That’s not just convenience. It’s a response to consumer fatigue. Shoppers are tired of the panic-buying, the midnight queues, the "limited stock" panic. Which? put it best: "There’s definitely no need to panic buy."

Currys’ head office, located at Dixons House, Maylands Avenue, Hemel Hempstead, Herts HP2 7TG, is handling a surge in customer service calls. The telephone order line (0844 561 6263) and general support (0870 1545570) are operating extended hours.

What’s Next?

Expect more deals to drop between now and 1 December. Currys has already shown it’s willing to refresh its offers mid-campaign. LG and Samsung are likely to follow with additional TV bundles. Gaming accessories — controllers, headsets, VR kits — could see steep discounts as Cyber Monday approaches.

For now, the message is clear: if you’re waiting for a better deal, you’re already late. The lowest prices are here. The guarantee is real. And the clock is ticking — not just to Black Friday, but to 2 December, when the price match window slams shut.